Buying and Storing Your Coffee For optimum flavor whole bean coffee should be purchased and used within a week. Store your beans in an airtight container and grind them just prior to brewing. If you must store your beans for longer than a week, we suggest storing them in an airtight glass container in the freezer.
The very best of coffees will taste ordinary in the cup unless you, the consumer, do your part, e.g.:
- The beans must be fresh.
- The coffee must be ground properly.
- The coffee maker must do a good job of extracting the flavor from the roasted coffee beans.
Stale coffee is horrible! The flavor is flat at best and rancid at worst. Staleness comes from exposure to air over a period of time, so the solution is:
- Buy coffee from a source that keeps it fresh. Coffee packaged in a vacuum bag will always be fresher if the roaster did indeed vacuum the bag (some use the vacuum bag without vacuuming).
After 3 to 5 minutes, we skim the grounds and "slurp" a spoonful of coffee attempting to get the coffee throughout the oral area all at one time. What we have done is very carefully controlled:
- The amount of coffee and water.
- The temperature of the water.
- The water and coffee are in constant contact for a specific amount of time.
- Water and coffee combination is stirred.
Most "drip" coffee makers dribble water over a basket until all of the water has passed over the coffee. Some work well, but many do a very inadequate job. If you are up to the effort, the so called "French Press" makes a very good coffee because the five factors listed above are all met. You may get some very fine particles in the bottom of your cup because the screen in the "French Press" is obviously not as fine as a paper filter. It is also possible to put water and coffee in a container and pour through a strainer when it has brewed (infused). This process also gives you tighter controls of the variables.
Grinding is critical. Ground too coarse and you get weak coffee. Ground too fine and you get bitter coffee. The blade grinders that are sold in most stores do an adequate job. We suggest grinding for 10 to 12 seconds, and adjust that time to your taste. Proper grind is the key step in making coffee, so do it carefully.
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